Inside the Mind and Heart of YDRA’s Head of Sales:
Mário Sárria on Connection, Purpose, and the Power of the Sea
Mário Sárria
I’m driven by people, by genuine connections, and by everything that brings us closer — cultures, stories, and soulful projects. As Sales Director at Ydra Studio, I’m not just a representative of our brand: I’m a partner to each client, a member of every team, and an unwavering enthusiast for every new collection we have the privilege to develop.
Working with international brands is more than a role — it’s a passion. I love feeling like I’m part of something bigger, where there’s exchange, creative vision, and collaboration. The vibrant energy of the textile industry, with its fast pace and constant innovation, is exactly what inspires me. Here, no two days are the same — and I love that.
Outside the textile world, my essence lies in family. I’m a fully dedicated father and a family man with a full heart. That’s my foundation, my pride, and the reason I always give my best — at work and in life.
And the sea.. the sea is my refuge. Since the age of six, surfing has been in my veins. It’s there, among the waves, that I reconnect, recharge, and come back stronger. The ocean teaches me the same values I apply daily: balance, patience, focus, and freedom. Being connected to the sea from such a young age has made me deeply aware of the importance of caring for our planet. I feel a very personal bond with sustainability — I believe the textile industry can (and must) do its part by investing in recycled materials, responsible processes, and conscious choices that respect the environment that gives us so much.
At Ydra Studio, we don’t just create clothing — we build relationships, trust, and collections with meaning. I’m here to live that with you, with energy, dedication, and a strong drive to make things happen.
